Microsoft's new tool makes it easy for small businesses to create a website.
What you need to know
- Microsoft just launched a free website creation service.
- The service lets you easily create a website from scratch or by importing content from a social media page.
- You can use the service for free, and it works well with Microsoft's digital marketing tools.
Microsoft just launched a free tool for building websites. The website creation service is part of Microsoft's Digital Marketing Center, and it lets you create a website from scratch or by importing content from a social media page or advertising campaign. The goal of the service is to help small businesses improve their marketing efforts.
Microsoft highlights that according to the Small Business Association, over 36% of small businesses do not have websites. That can be an issue because, according to Blue Corona, between 70-80% of people research a company online before visiting the business or making a purchase.
To use the website creation service, you need to sign up for a Digital Marketing Center account. After entering some information, you can click the "My website" button in the top-right corner of the page. There, you can choose how to build your website.
If you choose to build a website off of a social media page, it will pull information to create the website, such as your summary and images. You can customize and add any of the following as well:
- Headline and description
- Customer action button (Call now, Send email, Get quote, etc.)
- Cover image
- Business summary
- Social posts
- Reviews
- Gallery
- Business contact information
- Social links
I played around with the tool for a few minutes, and it quite easy to use. The website it creates by extracting information from a social media page is basic but would be functional for some small businesses.
No comments: